Optimizing GPT
AEO & GEO — The New Playbook to Win Patient Acquisition
How Providers Can Align Content, Strategy, and Operations for the Era of Generative Search
The way patients search for providers is fundamentally changing.
A 50-minute strategy session with Care Sherpa, WG Content, and Loop to unpack how AI-driven search is reshaping the healthcare marketing landscape—and how you can get ahead.
Our presenters:
🎤 Jessica Walker
Founder & CEO, Care Sherpa
Healthcare growth strategist, keynote speaker, and builder of systems that drive measurable results from patient engagement.
Director of Digital Engagement, WG Content
Healthcare content strategist, brand storyteller, and expert in building high-performing SEO and AEO strategies that connect patients to care.
🎤 Matt Cyr
Founder, Loop
AI marketing strategist, keynote speaker, and advisor to leading health systems on implementing responsible, human-centered AI to elevate patient engagement and marketing performance.