Write for People, Win in AI

How to Build Trust and Drive Patient Volume in the GPT Era

Patients still want to trust their providers—but trust today is built differently. Before making contact, prospective patients are turning to AI search tools like ChatGPT, Perplexity, and Google’s SGE to evaluate who feels credible, human, and aligned. These tools are pulling from everywhere—your website, reviews, YouTube, Meta, even Reddit—to shape the story that gets told about your brand.

In this session, we’ll explore how to create content that resonates in AI-powered search and aligns with what real patients want to see. You’ll learn how to show up with digital credibility, take control of your narrative across channels, and build the trust that drives scheduled care—especially in high-consideration, elective healthcare.

🕛 Date & Time: Thursday, Oct 30, 2025 | 12:00 PM CST

By registering for this webinar I understand I will be automatically registered for future Care Sherpa webinars and receive occasional marketing updates.

Our Presenters:

🎤 Jessica Walker
Founder & CEO, Care Sherpa
Healthcare growth strategist and patient access expert. Jessica helps healthcare organizations turn digital interest into real patient volume through trust-first strategy, operational alignment, and personalized engagement. Her focus: content that converts, and culture that keeps.

🎤 Lacey Reichwald
Director of Marketing, Aha Media Group
A healthcare content and SEO leader known for translating complex ideas into human-centered messaging that resonates. Lacey brings a grounded, thoughtful approach to AI adoption—helping teams scale content, build brand credibility, and maintain authentic voice without sacrificing clarity or connection.)