Content GPTS Can Trust

Patients want to trust their providers. But in 2025, trust is built differently.

AI search tools like ChatGPT, Perplexity, and Google’s SGE are now shaping how patients discover, evaluate, and choose care. They’re pulling from everywhere—your website, reviews, Meta posts, YouTube, even Reddit—to decide who feels credible, human, and aligned.

In this webinar, we’ll explore how healthcare brands can earn trust in an AI-powered landscape—by creating content that resonates, and delivering experiences that reinforce it.

It’s about content that converts—and culture that keeps.

By registering for this webinar I understand I will be automatically registered for future Care Sherpa webinars and receive occasional marketing updates.

In this session, you’ll learn:

  • How AI-driven patient search behavior is evolving—and what your content needs to reflect

  • What GPT-powered tools prioritize—and how to earn visibility and trust in AI search

  • How YouTube, Meta, and Reddit shape your digital reputation (and how to take back control)

  • What “content that converts” actually looks like in elective healthcare

  • How to align your team, systems, and patient experience to reinforce digital trust

Whether you’re a healthcare marketer working to build digital brand trust, a content or SEO strategist optimizing for online visibility, or a practice leader focused on converting interest into appointments—this is one webinar you won’t want to miss. If you're navigating the intersection of AI, patient search behavior, and content strategy in elective healthcare, this session will connect the dots between what patients see online and how they choose to act.

🎤  Speaker Info & Bios:

📧 Presenter Emails & LinkedIn 

🎤 Jessica Walker
Founder & CEO, Care Sherpa
Healthcare growth strategist and patient access expert. Jessica helps healthcare organizations turn digital interest into real patient volume through trust-first strategy, operational alignment, and personalized engagement. Her focus: content that converts, and culture that keeps.

🎤 Lacey Reichwald
Director of Marketing, Aha Media Group
A healthcare content and SEO leader known for translating complex ideas into human-centered messaging that resonates. Lacey brings a grounded, thoughtful approach to AI adoption—helping teams scale content, build brand credibility, and maintain authentic voice without sacrificing clarity or connection.oad)

Jessica Walker