Care Sherpa – Your Practice Growth Engine
Traditional marketing often prioritizes growing volume of leads and ends there. Filling the top of the funnel as fast as possible is the priority and focusing on growth more than anything else often means that any efforts to address conversion and retention fall to the wayside.
A useful frame of reference to this thinking swaps out the idea of marketing with that of a “growth engine.” Like a traditional engine, the various parts of a growth engine work collectively, to convert leads (the fuel) effectively into a patient/procedure (the output).
At Care Sherpa our customized end to end healthcare growth engine starts with lead acquisition and ends with retention.
Care Sherpa’s growth engine begins with evaluating a practices’ real-time marketing investment across channels and their tactics to ensure a cost-efficient marketing spend. We work closely with a practices’ existing channel marketing partners in this step, leveraging more accurate targeting and lower acquisition costs. This with the goal of more highly qualified leads that are likely to convert to patients.
The leads that are generated are run through our lead scoring prioritization process that uses an A-I based predictive analytics platform designed to maximize revenue growth in high margin healthcare services. These leads are then analyzed to determine where each consumer is along the conversion pathway as well as associated potential revenue value. We consider each patient’s clinical factors, motivation, financial ability, and timing.
If a prospect’s timing is not immediate, we put them in our system in nurture status and follow a timeline of interactions to keep them engaged through messaging that resonate with them and their health-need journey stage.
Working with the practice, the best workflow and shared tasks are identified, to ensure efficient and effective consumer progress through the conversion process. Care Sherpa’s Facilitated Care Support model is a single point of contact to engage and manage the consumer through the conversion experience.
Care Sherpa team members (Sherpas) use integrated software to contact and manage leads as well as allow for direct scheduling and appointment confirmations. This frees up often limited practice staff for in-office patient care. Care Sherpa’s direct integration with payers allows us to obtain eligibility and procedure authorization before the first patient interaction, to be sure each appointment slot is filled with a customer able to proceed with the procedure.
Finally, patients are supported before, during and after their clinical encounter and are encouraged to expand their relationship with the provider through additional services.
